Hand-brewed in Franconia · Erlangen

ErlangerDoodle Bier.

Private hobby project No sales · no orders · no reservations

The best craft brewery in the world.*

Tradition, hops and the power of procrastination. From the storage room to pride of place – brewed in small batches, with big ideas and Willy as the face of the house brand.

* According to management, at least. Independent verification is still pending.

Erlanger Doodle Bier label featuring Willy, Erlangen landmarks, barley and hops
Established 2026
Erlangen, Franconia
Learn more
100%hand-brewed
0%needless haste
1Doodle
Franconiaat heart

Great brewing craft. Remarkably little production space.

What began as a blend of curiosity, Franconian enthusiasm for brewing and remarkably well-practised procrastination has been producing surprisingly drinkable results since 2026.

No corporation. No marketing committee. Just honest ingredients, small batches and a Goldendoodle who lends the beer his name and face.

We don't make beer for everyone. We make beer for that moment when you say: Yep. Just what I needed.

— Company strategy, in full

Two pillars of our brewing philosophy.

The story of Erlanger Doodle Bier can be boiled down to two principles. Click your way through – scientifically unnecessary, emotionally essential.

Brewing philosophy · 01

Brewed with the power of procrastination.

Some people write essays; others tidy up. We mash in. What starts as a “quick distraction” ends in temperature curves, hop additions and the serious question of whether there are enough bottles left. Procrastination isn't a problem here – it's part of the production process.

Priorities: creative Brew day > to-do list Deadline-friendly*
01
Yellow oval Doodle Bier sticker featuring Willy, a tankard and the words Bestimmt lecker
Original in-house advertising Erlangen · 2026

Three beers.
One Doodle.

Hand-brewed in tiny batches in Erlangen. Not available in shops – and usually already gone.

01House brand
D

The house beer

Doodle Original

Malty · balanced · Franconian

The beer that started it all. Straightforward in the glass, slightly overconfident on the finish.

03Festival brew
B

For the Berg

Bergkirchweih Beer

Full-bodied · amber · festive

For long evenings, short walks home and Erlangen's finest fifth season.

Brewed in Erlangen · in small batches · Stammtisch tested

Until the tapping.

The next Berch begins on 13 May 2027. We're already counting down – purely as a precaution, and naturally without any unnecessary haste.

000Days
00Hours
00Minutes
00Seconds

Fancy a beer?

For praise, tall tales and entirely non-binding brew suggestions.

prost@erlanger-doodle-bier.de